Poustovit Campaign
Creative direction and photography Iana Tokarchuk
Styled by Julie Pelipas
Model Nastya
Styled by Julie Pelipas
Model Nastya
A campaign inspired by agrarian culture, field work, and Ukrainian rural traditions. These themes are central to Ukrainian identity and closely aligned with Poustovit’s aesthetic language.
Shot at archaeological Trypillia settlement sites 30 km from Kyiv.